Business English Course · R$297

Stop Losing Deals Because You Can't Introduce Yourself in English.

You speak English. But when it's time to pitch, present, or negotiate with Americans, something breaks. This course gives you the exact frameworks, phrases, and cultural intelligence a Brazilian executive used to manage $1.1 billion annually in deals at Embraer and co-found a SaaS company in Silicon Valley.

Enroll Now — R$297 See the full curriculum
7 Modules ~30 Lessons Lifetime Access 7-Day Guarantee
15+
Years in the U.S. market
10
Years at Embraer Executive Jets
$1.1Bi/yr
In deals managed in English
SaaS
Co-founder, SAASTEPS — Silicon Valley
“
Sound familiar?

You know English. But something still feels off in meetings with Americans.

You passed the proficiency tests. You can hold a conversation. But the moment the stakes go up — a boardroom presentation, a contract negotiation, a cold intro at a conference — you freeze.

It's not a vocabulary problem. It's a performance gap that's costing you money, promotions, and partnerships right now.

Every one of those costs you. Maybe not today. But that deal you didn't close, that partnership you didn't make, that promotion that went to the person who sounded more confident? That's real money. Your money.

The shift

This isn't an English class. It's an operating system upgrade.

English courses teach you grammar. Fluency apps teach you vocabulary. Neither one teaches you how Americans actually make decisions — or how to position yourself as someone worth listening to in the first 30 seconds.

“I didn't learn business English in a classroom. I learned it selling jets to American billionaires and pitching VCs in Palo Alto.”

This course doesn't teach you English. It installs the communication layer that makes your English actually work in American business. The intros that open doors. The presentations that get buy-in. The phrases that close deals.

After this course, you won't just "speak English." You'll operate in it — with the confidence, cultural awareness, and strategic precision that Americans respect.

Your instructor

From Embraer's boardroom to Silicon Valley. 15 years. $1.1 billion annually. Zero shortcuts.

Ron Costa is not an English teacher. He's a Brazilian executive who spent 10 years at Embraer Executive Jets, managing sales proposals, contracts, and client relationships worth over $1.1 billion annually — all in English, with Americans who had zero patience for anything less than perfect.

He then moved to Silicon Valley and co-founded SAASTEPS, a Revenue Lifecycle Management SaaS company built 100% native on Salesforce. Every day, he pitches investors, closes partnerships, and runs strategy sessions — entirely in English.

He's been exactly where you are. The Brazilian professional who knows English but felt like an outsider in American business rooms. And he built a system — not from theory, but from 15 years of real, high-stakes deals — to close that gap permanently.

This course is that system.

2021–Now
Co-Founder & COO
SAASTEPS — Silicon Valley
2018–19
Sr. Technical Architect
CloudOne+ CRM Consultants
2017–18
Sr. Corporate Fraud Investigator
Embraer
2013–17
Business Manager — Executive Jets
Embraer
2011–13
Sales Proposals & Contracts
Embraer Executive Jets
$1.1Bi/yr
Total Deals Managed in English
Across Embraer & SAASTEPS

As featured on

Demo Podcast with Keith →
The curriculum

7 Modules. ~30 Lessons. One Transformation.

Every module is built around a specific business situation you'll face in the American market. No filler. No grammar drills. Just the communication system that works.

01
4 Lessons
The American Mindset
How Americans actually make business decisions. The communication pace, directness standards, and cultural gaps that trip up every Brazilian professional — and how to use them to your advantage.
→ You'll stop guessing what Americans expect and start delivering it.
02
5 Lessons
Your 30-Second Introduction
The Hook-Credibility-Ask framework that makes Americans want to keep talking to you. Context adaptation for meetings, events, and cold outreach. Guided practice until it's automatic.
→ You'll walk into any room and own the first 30 seconds.
03
5 Lessons
First 5 Minutes in Meetings
Strategic small talk, how to open meetings with authority, phrases that establish your credibility, and navigating American hierarchy without being too formal or too casual.
→ You'll command respect before the agenda even starts.
04
5 Lessons
Presentations That Convince
The American presentation structure (not the Brazilian one). Business storytelling that holds attention. Handling Q&A with confidence. A 5-minute pitch practice you can use immediately.
→ Your next presentation will get buy-in, not polite nods.
05
4 Lessons
Networking That Delivers
How to work a room at American events. LinkedIn messaging in English that actually gets responses. The follow-up system that turns handshakes into business.
→ You'll stop collecting business cards and start collecting clients.
06
4 Lessons
Virtual Communication
Zoom and Teams presence that commands attention. Email and Slack etiquette that Americans respect. Remote presentations that don't lose the room.
→ You'll perform on camera as confidently as you do in person.
07
4 Lessons
Negotiation & Closing
Negotiation vocabulary that gives you leverage. When to be direct and when to hold back. The phrases that close deals. Real case study: how Ron closed a $22M deal at Embraer.
→ You'll negotiate with Americans like you've been doing it your whole career.
Included free

Bonuses That Accelerate Your Results

Every bonus was built from real situations I faced in American business. They're not extras — they're force multipliers.

Bonus 1
Presentation Checklist
A step-by-step pre-flight checklist for every presentation you give in English. Structure, opening hooks, slide pacing, Q&A prep — so you never wing it again.
Value: R$97
Bonus 2
Authority Phrases Bank
100 battle-tested phrases organized by situation: meetings, negotiations, presentations, networking, and email. Copy, paste, adapt, close.
Value: R$147
Bonus 3
Exclusive Student Community
Access to a private community of Brazilian professionals operating in the American market. Practice partners, real-time feedback, and direct access to Ron.
Value: R$197
7-Module Course (~30 lessons) R$497
Presentation Checklist R$97
Authority Phrases Bank (100 phrases) R$147
Exclusive Student Community R$197
Total Value R$938

You get everything for just
R$297

Enroll now

The Investment That Pays for Itself in One Meeting

Business English Intros & Presentations
R$938 total value
R$297
or 12x of R$29.55 — less than R$1/day
Enroll Now — R$297

Secure checkout. Credit card, PIX, or bank slip.

Add to your order
Corporate English Study Pack — R$97
The reference library that keeps working for you long after the course ends. Every template, script, and cheat sheet you need to perform in English — daily.

Add it at checkout for just:

+R$97
7-Day
Guarantee

7-Day Unconditional Money-Back Guarantee

Enroll today. Watch the lessons. Try the frameworks in your next meeting. If for any reason you feel this course isn't worth every cent, just send one email within 7 days and I'll refund you 100%. No questions asked. No awkward forms. No fine print.

The risk is entirely on me. Your only risk is doing nothing — and losing the next deal because you hesitated for one more day.

What people say

From Those Who've Worked with Ron

“Ronaldo is a great person and professional. Always taking actions based on human principles and values. I learned a lot from him.”

Alexandre Nicolau
Professional Colleague

“Ron's groundbreaking solutions could sell to all types of entities. His high standards of quality and innovation are remarkable.”

Brenda Paauwe-Navor.1Bi
Board Member, Jet Token / Former Embraer

“Tim and Ronaldo are masters of treating not only their customers, but their team members with excellence.”

SAASTEPS Advisory Board
Industry Advisory

“After module 3, I ran my first full meeting in English without freezing up. The opening framework changed everything for me.”

Thiago Mendes
Sales Manager, Totvs

“The presentation framework completely changed how I close deals with Americans. I landed 2 contracts using what I learned in module 4.”

Camila Rocha
Account Executive, Vtex

“I thought my English was good. After the course, I realized I was operating at level 3 when I needed to be at 10. Now I am.”

Rafael Duarte
Head of Partnerships, iFood
Common questions

Frequently Asked Questions

I already speak English. Is this course for me?
Yes — this course is specifically built for Brazilian professionals who already speak English but need the business and cultural layer to perform at an executive level with Americans. If you can hold a conversation but freeze in high-stakes meetings, this is exactly what you need.
I'm not an executive. Will this still help me?
Absolutely. Whether you're a developer, sales rep, product manager, or entrepreneur — if you work with Americans or want to, these frameworks apply. The course teaches communication patterns, not corporate titles. You'll use these skills in interviews, client calls, presentations, and networking situations at any level.
How is this different from a regular English course?
Regular English courses teach grammar and vocabulary. This course teaches you how to perform in American business — the cultural intelligence, communication structures, and specific phrases that make Americans say yes. It was built from 15 years of real deals, not a textbook. Think of it as the difference between learning to drive and learning to race.
How long do I have access?
Lifetime. Once you enroll, you can revisit any module anytime. The content is yours forever — and you'll get free access to any updates or additions.
What if it doesn't work for me?
You have a 7-day unconditional money-back guarantee. If for any reason you're not satisfied, send one email and you get a full refund. No questions, no hoops, no waiting. The risk is 100% on me.
R$297 feels like a lot. Is it worth it?
Think about it this way: one deal you don't close because your introduction fell flat costs you more than R$297. One partnership you miss because your presentation didn't land costs you more than R$297. One promotion that goes to someone who simply communicated better costs you far more than R$297. This course pays for itself the first time you use it. And you can split it into 12x of R$29.55 — less than R$1 per day.
Your next move

The Next Deal You Lose Won't Be Because of Your English.
It'll Be Because You Waited.

You already have the skills, the experience, and the ambition. This course gives you the communication system that makes Americans see it too.

Enroll Now — R$297

7-day guarantee · Lifetime access · 12x R$29.55