Privacy Policy

Last updated: March 2026

1. Data Controller

Ron Costa Consultoria & Serviços Digitais Ltda.
CNPJ: 45.022.818/0001-43
Av. Dr. Nélson d'Ávila, 389 – Suite 105 A – Centro
São José dos Campos – SP, 12245-641, Brazil
Data privacy contact: privacidade@roncosta.com.br

2. Data We Collect

• Identification data: name, email, and phone number (when voluntarily provided via forms)
• Browsing data: IP address, browser type, operating system, pages visited, time on site, and referral source (UTM parameters)
• Cookies and similar technologies: activated only after your explicit consent

3. Purpose of Data Processing

• Processing course enrollments and redirecting to Hotmart checkout
• Sending communications about courses and services (only with your consent)
• Website performance analysis and user experience improvement
• Ad personalization and remarketing (only with cookie consent)
• Compliance with legal and regulatory obligations

4. Legal Basis (LGPD Art. 7)

Your personal data is processed based on your consent (Art. 7, I), contract performance or preliminary procedures (Art. 7, V), and the controller's legitimate interest (Art. 7, IX), where applicable.

5. Cookies and Tracking

This site uses the following tracking technologies, activated only after your consent:

• Google Tag Manager (GTM-WFVL9HM6) — tag management
• Google Analytics 4 (G-NHBVT92GWL) — traffic and behavior analysis
• Meta Pixel / Facebook (725580353608596) — ad measurement and remarketing
• Microsoft Clarity (ssa0bzqspo) — session recordings and heatmaps

You can revoke your consent at any time by clearing your browser cookies or contacting us.

6. Data Sharing

Your data may be shared with:

• Hotmart — checkout platform and payment processing
• Google — traffic analytics (Analytics, Tag Manager)
• Meta / Facebook — advertising campaign measurement
• Microsoft — usability analysis (Clarity)

We do not sell, rent, or trade your personal data with third parties for purposes unrelated to the services described.

7. International Transfer

Some services we use (Google, Meta, Microsoft) may process data outside Brazil. These transfers are conducted in accordance with LGPD Art. 33, based on contractual clauses and adequate protection mechanisms.

8. Your Rights (LGPD Art. 18)

• Confirm the existence of data processing
• Access your personal data
• Correct incomplete, inaccurate, or outdated data
• Request anonymization, blocking, or deletion of unnecessary data
• Request data portability
• Request deletion of data processed based on consent
• Revoke consent at any time

To exercise any of these rights, contact us at: privacidade@roncosta.com.br

9. Data Retention

Your personal data will be stored for the period necessary to fulfill the purposes described in this policy, or as required by legal obligations. Browsing data collected through cookies is retained according to each tool's policies (Google, Meta, Microsoft).

10. Security

We adopt appropriate technical and administrative measures to protect your personal data against unauthorized access, destruction, loss, or alteration. This site uses HTTPS with SSL/TLS certificate.

11. Changes

This policy may be updated periodically. The last update date will always be indicated at the top. We recommend reviewing this page regularly.

12. Contact & DPO

For questions, requests, or complaints related to your personal data, contact:

Ron Costa Consultoria & Serviços Digitais Ltda.
Email: privacidade@roncosta.com.br
Av. Dr. Nélson d'Ávila, 389 – Suite 105 A – Centro, São José dos Campos – SP, 12245-641, Brazil