Business English. Sales frameworks. Revenue architecture. Real insights from 15+ years of operating in the American market.
From Embraer's boardroom to Silicon Valley — the exact 4-phase system I used to sell $22M+ jets and now use to build revenue at SAASTEPS.
Read article →Most CRMs are expensive contact lists. Here's why your fragmented data is costing you deals you'll never know about.
Bad handoffs, manual quoting, forecast fiction — the operational failures that drain your revenue in silence.
Wrong org strategy, over-customization, bolted-on tools — the architectural sins I see in every audit.
3 templates that actually work — from someone who's sent thousands at Embraer and SAASTEPS.
I made every one of these in my first year at Embraer's U.S. operation.
Certificates test the wrong skills. Here's what American business actually demands.