English for the American market

I didn't learn business English in a classroom.

I learned it selling executive jets at Embraer. Pitching investors in Silicon Valley. Co-founding a SaaS company with Americans. Now I teach Brazilian professionals the English that actually opens doors in the U.S. market.

See the courses My story
15+
Years in the U.S. market
10
Years at Embraer Executive Jets
$1.1Bi/yr
Annual deal volume in English
SaaS
Co-founder — SAASTEPS
Who is Ron Costa

From São Paulo to the boardrooms of Silicon Valley.

I spent a decade at Embraer Executive Jets, where speaking English wasn't optional — it was the difference between closing the sale of an executive jet and losing it. I managed sales proposals, contracts, and business relationships with clients across the Americas.

Then I co-founded SAASTEPS, a Revenue Lifecycle Management platform built 100% native on Salesforce. Every day, I work, negotiate, and build strategy entirely in English — with Americans, for the American market.

I'm not an English teacher. I'm a Brazilian executive who mastered the language through high-stakes business experience. And I created a method to help you do the same — faster.

2021–Now
Co-Founder & COO
SAASTEPS — Silicon Valley
2018–19
Sr. Technical Architect
CloudOne+ CRM Consultants
2017–18
Sr. Corporate Fraud Investigator
Embraer
2013–17
Business Manager — Executive Jets
Embraer · Sole owner of sales commission calculations · CRM & sales training for global jet sales teams
2010–13
Intern → Sales Proposals & Contracts
Embraer Executive Jets · Reporting directly to the board by 2018
"
The real problem

You already know English. But something still feels off in meetings with Americans.

You passed Cambridge. You can watch Netflix without subtitles. You can small-talk at conferences. But when it's time to negotiate a contract, pitch to a VP, or write an email that gets a response — something breaks.

It's not your grammar. It's not your vocabulary. It's the gap between knowing English and operating in English — with the confidence, cadence, and cultural awareness that American business demands.

I've been there. And I built a system specifically for Brazilian professionals who need to perform in English — not just pass a test.

The courses

English that performs. Not English that passes.

Built from 15 years of real experience in the American market — negotiating, presenting, and building companies in English.

Business Communication

Master the emails, calls, and Slack messages that American companies actually respond to. Real templates from real deals.

  • Email frameworks that get replies
  • Meeting language & follow-ups
  • Slack & async communication norms
  • Tone calibration for U.S. culture
Learn more

Executive English Immersion

The full system. From pitching investors to running stand-ups — everything you need to operate at executive level in the U.S. market.

  • Negotiation & sales vocabulary
  • Presentation confidence drills
  • American business culture deep-dive
  • Live scenario role-plays
  • LinkedIn & personal branding in English
Enroll now

Quick-Start English

Short, focused modules for professionals who need results this month. No fluff, no grammar drills — just what you need now.

  • Job interview preparation
  • First 90 days at a U.S. company
  • Essential idioms & expressions
  • Pronunciation quick-wins
Learn more

"Ronaldo is a great person and professional. Always taking actions based on human principles and values. I learned a lot from him."

Alexandre Nicolau
Professional Colleague

"Ron's groundbreaking solutions could sell to all types of entities. His high standards of quality and innovation are remarkable."

Brenda Paauwe-Navor.1Bi
Board Member, Jet Token / Former Embraer

"Tim and Ronaldo are masters of treating not only their customers, but their team members with excellence."

SAASTEPS Advisory Board
Industry Advisory

Stop studying English.
Start operating in it.

Join Brazilian professionals who are building careers, closing deals, and leading teams in the American market — with confidence.

Enroll now
Featured

Watch the Demo Podcast Episode

Ron Costa joins Keith from Demo Podcast to talk about selling in the American market, business English, and building a SaaS company as a Brazilian founder.

Ron Costa Lab Demo Podcast
Free weekly insight

One real business English tip per week.

From someone who uses it daily — selling, pitching, and building companies in the U.S. market. No fluff.

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